Extellio Visual journeys
See what users see, feel what users feel
See first hand how visitors engage with your website with Extellio Heatmaps and Session Recordings. See what content the visitors read, which buttons they interact with, how they prefer to navigate, which pages don't fulfil their purpose, and much more. Visual tools are perfect for evaluating design and layout.
Visualize user behavior
Understand where your visitors click, what content makes them scroll, and how they navigate on the website with heatmaps and screen recordings.
While heatmaps are limited to interactions with individual pages, screen recordings can show you how the visitors interacted with the website during the entire visit.
Evaluate engagement
Use heatmaps and recordings to understand what content is engaging the visitors and how they interact with it. Page views will not tell you how the visitors used the page, but heatmaps and recordings will.
Learn which links and buttons they clicked on, how far down they scrolled, if they took the time to read the content, if they skipped part of the content, and even more. Knowing this will help you to create better content.
Understand drop-off
Heatmaps and recordings can help you to understand why some pages have higher exit rates than other pages. Heatmaps show you where on the page the visitors lost interest, and can also be used to evaluate any changes you make to increase engagement.
Screen recordings will give you context to the exits, such as if the visitors had seemingly found or achieved what they came for, or if they left frustrated after going round in circles.
Make pre-studies
Heatmaps are excellent to use for pre-studies when you plan to change the layout or the content to increase the engagement. By collecting data for one heatmap before the changes and another heatmap after the changes, you can get a side-by-side comparison of how the changes you made affected the user behavior.
3 types of behavior maps
Click maps
Find where your visitors click on the website. This that tell you how they navigate, what content engages, where they think there is a button, and much more.
Move maps
Follow the cursor movements on the page. This tells you what they visitors where looking at and what content they found most interesting.
Scroll maps
Learn how far down the visitors scroll, and how much content (on average) they see. This helps to evaluate engagement and find the best placements for elements.
Get the context
Analytics can give you a lot of information about what the visitors do on the website, but screen recordings can help explain why they made those choices. See if they use the website as intended, if the scroll down far enough for the important information, if they stopped to notice the button you provided.
With they context of the behavior, it's easier to make the changes that improve engagement and increase visitor satisfaction.
Refine your design
A pretty website means nothing if the visitors leave frustrated without any plans of every returning. Heatmaps and recordings are great for evaluating your design and see how if affects the behavior.
Learn if the visitors could use shortcuts, if they don't notice the shortcuts you have provided, if the buttons blend in too much, if the links in the text are hard to notice, if they mistake the images for links, if certain elements are off-putting, and much more.
Segment your data
To gain even more insights from your heatmaps and recordings, you can use your analytics data to create segments and understand the behavior of specific visitor groups better.
For example, you can compare the behavior between new and returning visitors, or between converting visitors and non-converting visitors.
More than just heatmaps and recordings
Heatmaps and recordings is only one of the products Extellio offer, and when you combine several products, there is so much more to learn. For example, if you add analytics, you can get even more context behind the behavior, and if you add surveys, you can see the difference in behavior between satisfied and unsatisfied visitors.