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Pick a level for each product and start analyzing your users' experiences and behaviors within minutes. 

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Analytics

Free forever

Free

Actions your visitors perform, it's basically the sum of pageviews and events. Free account limit is 100 000/month. When limit is reached we will stop collecting data. You won't be charged at any point.

Standard analytics for most needs. Up to 100 000 actions.

  • 18 months data retention We keep your data for 18 months
  • 2 custom segments Segment your data to focus on specific user groups
  • Unlimited users Invite as many colleagues as you want
  • 1 advanced user Can configure your tracking
  • Cookieles tracking Track all visitors, not only the ones who accept cookies
  • Advanced analysis features Includes media-, form-, and e-commerce analytics
  • Custom user permissions Control who can access which modules and data sources
Free forever

Insights

Actions your visitors perform, it's basically the sum of pageviews and events. Data will be collected above chosen level. See FaQ below for more information.

Standard analytics to monitor and analyze user behavior.

  • 30 months data retention We keep your data for 18 months
  • 4 custom segments Segment your data to focus on specific user groups
  • Unlimited users Invite as many colleagues as you want
  • 3 advanced users Can configure your tracking
  • Cookieles tracking Track all visitors, not only the ones who accept cookies
  • Advanced analysis features Includes media-, form-, and e-commerce analytics
  • Custom user permissions Control who can access which modules and data sources

Insights Pro

Actions your visitors perform, it's basically the sum of pageviews and events. Data will be collected above chosen level. See FaQ below for more information.

Advanced analytics for deep analysis of user behavior.

  • 48 months data retention We keep your data for 18 months
  • Unlimited custom segments Segment your data to focus on specific user groups
  • Unlimited users Invite as many colleagues as you want
  • Unlimited advanced users Can configure your tracking
  • Cookieles tracking Track all visitors, not only the ones who accept cookies
  • Advanced analysis features Includes media-, form-, and e-commerce analytics
  • Custom user permissions Control who can access which modules and data sources

Heatmaps & Session recordings

Free forever

Free

The number of visits that will be recorded in your heatmaps. Your heatmaps will stop collecting data when limit is reached. You won't be charged at any point

Get started with heatmaps & recordings and start seeing things from your users' point of view.

  • 2 session recordings/day The number of sessions recorded. Your sessions recording will stop collecting data when limit is reached.
  • 7 days data retention Sampled data is kept for 7 days
  • 2 custom segments Segment your heatmaps & recordings to focus on specific user groups
  • Unlimited users Invite as many colleagues as you want
  • 1 advanced user Can set up and configure your heatmaps & recordings
  • Custom user permissions Control who can access which modules and data sources
Free forever

Insights

The number of visits that will be recorded in your heatmaps. Your heatmaps will stop collecting data when limit is reached.

Use heatmaps & recordings continously and keep track of your user journeys.

  • session recordings/day The number of sessions recorded. Your sessions recording will stop collecting data when limit is reached.
  • 4 months data retention Sampled data is kept for 4 months
  • 4 custom segments Segment your heatmaps & recordings to focus on specific user groups
  • Unlimited users Invite as many colleagues as you want
  • 3 advanced users Can set up and configure your heatmaps & recordings
  • Custom user permissions Control who can access which modules and data sources

Insights Pro

The number of visits that will be recorded in your heatmaps. Your heatmaps will stop collecting data when limit is reached.

Get the most out of your heatmaps & recordings with unlimited segmentation.

  • session recordings/day The number of sessions recorded. Your sessions recording will stop collecting data when limit is reached.
  • 12 months data retention Sampled data is kept for 12 months
  • Unlimited custom segments Segment your heatmaps & recordings to focus on specific user groups
  • Unlimited users Invite as many colleagues as you want
  • Unlimited advanced users Can set up and configure your heatmaps & recordings
  • Custom user permissions Control who can access which modules and data sources

UX-surveys

Free forever

Free

Free license limit. When limit is reached we will stop collecting data. You won't be charged at any time.

Start getting to know your users with surveys. Who are they? Why are they on your site?

  • 1 general survey Survey everyone to find out who your users are, and their intentions, issues, and experiences
  • 1 feedback survey Get instand feedback on UX-issues
  • 1 targeted survey investigate the experience of a selected audience
  • 2 custom segments Segment your survey responses to focus on specific user groups
  • 1 automated report Automated report sent to your inbox on a regular basis
  • Unlimited users Invite as many colleagues as you want
  • 1 advanced user Can set up and configure surveys
  • Custom user permissions Control who can access which modules and data sources
  • Event-based segments without analytics Create event-based segments without using Extellio Analytics
Free forever

Insights

The number of visits to your website/month. Data will be collected above chosen level. See FaQ below for more information.

Use surveys to understand your users. Monitor and analyze their experience on a deeper level.

  • 1 general survey Survey everyone to find out who your users are, and their intentions, issues, and experiences
  • 1 feedback survey Get instand feedback on UX-issues
  • 1 targeted survey investigate the experience of a selected audience
  • 4 custom segments Segment your survey responses to focus on specific user groups
  • 5 automated reports Automated report sent to your inbox on a regular basis
  • Unlimited users Invite as many colleagues as you want
  • 3 advanced users Can set up and configure surveys
  • Custom user permissions Control who can access which modules and data sources
  • Event-based segments without analytics Create event-based segments without using Extellio Analytics

Insights Pro

The number of visits to your website/month. Data will be collected above chosen level. See FaQ below for more information.

Unlimited surveys for a full understanding of your users and their different journeys.

  • Unlimited general surveys Survey everyone to find out who your users are, and their intentions, issues, and experiences
  • Unlimited feedback surveys Get instand feedback on UX-issues
  • Unlimited targeted surveys investigate the experience of a selected audience
  • Unlimited custom segments Segment your survey responses to focus on specific user groups
  • Unlimited automated reports Automated report sent to your inbox on a regular basis
  • Unlimited users Invite as many colleagues as you want
  • Unlimited advanced users Can set up and configure surveys
  • Custom user permissions Control who can access which modules and data sources
  • Event-based segments without analytics Create event-based segments without using Extellio Analytics

Common questions

Products

I already have analytics. Should I run Extellio analytics in parallel?

Yes, keep your current analytics software if you want to. It's no problem to run two in parallel.

If you turn Extellio analytics off, you will lose the option to segment your other data based on analytics events.

I only want to use one or two of the products. Can I turn the other one(s) off?

Yes you can.

License levels/volumes

What are actions and how do I find out how many I have?

An action is recorded every time a visitor:

  • visits or loads a page,
  • performs a search on the website search,
  • clicks on a download or external link.
  • and when an event is tracked.

To calculate the no. of actions from Google Analytics Universal data, take: [the no. of pageviews] + [the no. of events].

To calculate the no. of actions from Google Analytics 4 data, take: [the no. of events]

If you don't have any analytics data but know the number of visits/sessions on your webpage, a general benchmark is 3.5 actions per session, but it varies between websites. To estimate the no. of actions from sessions, take: [the no. of sessions] x 3.5

If you haven't got any idea of the number of actions or sessions and want to be sure before you commit to paying, go with our free version and you'll know.

What are heatmap samples and how many should I choose?

Samples are the pageviews that are captured for a heatmap. 

Many customers capture all pageviews but you don't have to do that. We suggest you pick a level that captures around 70% of your sessions per day. To calculate, take [the no. of sessions per day] x [sample rate]

Session recordings capture full sessions (all pageviews). Please note that the number of session recordings you can have follows from your chosen heatmap sample volume.

What are visits and how do I find out how many I have?

The number of visits (or sessions) to your website where at least one page has been loaded. It's not the same as unique visitors. If you have any type of analytics installed you'll see it there or it should be available in your CMS. Look for "sessions" or "visits".

Please note that a visit/session times out after 30 min. Any visitor staying longer will begin a new session after 30 min.

What happens when I reach the set license level/volume?

If you're on the free plan, Extellio will stop collecting data when you reach the limits of the different plans.

If you're on a paid plan for heatmaps & session recordings, Extellio will stop collecting data when you reach the set level of samples and/or recordings.

If you're on a paid plan for analytics, Extellio will keep collecting data above the set level of actions. You will be charged retroactively for the extra volume at the same price/volume as on your chosen level of actions.

If you're on a paid plan for surveys, Extellio will keep collecting data above the set level of visits. You will be charged retroactively for the extra volume at the same price/volume as on your chosen level of visits.

Billing

Can I pay by invoice?

You can, but it's subject to approval

Compliance

Is Extellio GDPR & CCPA compliant?

Yes, in every way! Read more here

Can I sign a custom DPA with Extellio?

We do sign custom agreements with larger customers. Please contact us for more information.

All features

Analytics

See full comparison
Features
Free
Insights
Insights Pro

Limits

No. of actions per month

i

See volume limit rules
max 100 000
unlimited
unlimited

Data retention

i

Older data will be deleted
18 months
30 months
48 months

Features

Custom segments

i

Create and save segments with custom filters
2
4
unlimited

Survey-based segments

i

Create segments based on survey data
✔
✔
✔

Custom events

i

Define analytics events
✔
✔
✔

Goals

i

Create goals for conversion measurement
✔
✔
✔

Funnels

i

Follow user paths to goals
✔
✔
✔

User journey funnels

i

Funnels combining website events & survey responses
✔
✔
✔

Cookieless tracking

i

Track users without using cookies
–
✔
✔

Form analytics

i

Analyze how forms are used
–
–
✔

Media analytics

i

Analyze video and audio usage
–
–
✔

e-commerce analytics

i

Analyze the website actions and traffic sources that lead to sales
–
–
✔

Custom dimensions

i

Basic feature details
30
30
30

Users

No. of users

i

Can view and analyze data
unlimited
unlimited
unlimited

No. of advanced users

i

Can modify and set up data collection.
1
3
unlimited

Custom user permissions

i

Control permissions per data source (website)
–
–
✔

System

GDPR-safe

i

Data handling & storage in Sweden with solid agreements and practices in place.
✔
✔
✔

Language/country TLDs or subdirectories in website

i

Language versions on separate TLD/ subdirectories can be added to a website (data source).
✔
✔
✔

API

i

Raw data export via API
–
✔
✔

License price factor

i

Price is based on the chosen level of actions/month.
actions/month
actions/month
actions/month

Volume limit rules

i

Fixed volume will stop data collection at set level of actions/month. Variable volume will collect data above set level. Charge is based on actual volume collected.
fixed
variable
variable

Support & consultant services

Technical support

i

Via e-mail
✔
✔
✔

Personal onboarding

i

Training and data collection setup
add-on
add-on
add-on

Personal support/dedicated CSM

i

A personal analyst for, set-up, strategy, tech support, analysis support, etc.
add-on
add-on
add-on

Analyst reports

i

Extellio analysts prepare reports with analysis, data interpretation, analyst reports,, etc..
–
add-on
add-on

Google Universal Analytics import

i

Import and preserve your old Google Analytics data.
–
add-on
add-on

Heatmaps & session recordings

See full comparison
Features
Free
Insights
Insights Pro

Limits

No. of heatmap samples per day

i

See volume limit rules
25
As per chosen level
As per chosen level

No. of session recordings per day

i

See volume limit rules
2
As per chosen level
As per chosen level

Data retention

i

Older data will be deleted
7 days
4 months
12 months

Features

Custom segments

i

Create and save segments with custom filters
2
4
unlimited

Survey-based segments

i

Create segments based on survey data
✔
✔
✔

Analytics based segments

i

Create segments based on analytics data.
✔
✔
✔

Users

No. of users

i

Can view and analyze data
unlimited
unlimited
unlimited

No. of advanced users

i

Can modify and set up data collection.
1
3
unlimited

Custom user permissions

i

Control permissions per data source (website)
–
–
✔

System

GDPR-safe

i

Data handling & storage in Sweden with solid agreements and practices in place.
✔
✔
✔

Language/country TLDs or subdirectories in website

i

Language versions on separate TLD/ subdirectories can be added to a website (data source).
✔
✔
✔

API

i

Raw data export via API
–
✔
✔

License price factor

i

Price is based on the chosen level of samples per day
heatmap samples/day
heatmap samples/day
heatmap samples/day

Volume limit rules

i

Fixed volume will stop data collection at set level of actions/month. Variable volume will collect data above set level. Charge is based on actual volume collected.
fixed
fixed
fixed

Support & consultant services

Technical support

i

Via e-mail
✔
✔
✔

Personal onboarding

i

Training and data collection setup
add-on
add-on
add-on

Personal support/dedicated CSM

i

A personal analyst for, set-up, strategy, tech support, analysis support, etc.
add-on
add-on
add-on

UX surveys

See full comparison
Features
Free
Insights
Insights Pro

Limits

No. of responses per month

i

See volume limit rules
30
unlimited
unlimited

Survey types

General surveys

i

Give an overview of your users and their experience.
1
1
unlimited

Targeted surveys

i

Numerous triggers and presentation modes to investigate a specific audience.
1
1
unlimited

Feedback surveys

i

Find and solve urgent issues on specific pages.
1
1
unlimited

Results & analysis

Custom segments

i

Create and save segments with custom filters
2
4
unlimited

Analytics-based segments

i

Create segments based on events, source and other analytics data.
✔
✔
✔

User journey funnels

i

Funnels combining website events & survey responses
✔
✔
✔

Tag comments

i

For advanced users
✔
✔
✔

Benchmark KPIs

i

KPI comparison with industry peers
✔
✔
✔

Graph & free text answer export

i

Graph to PNG with chosen filter/-s
✔
✔
✔

Automated reports

i

Custom reports sent to you inbox regularly.
1
5
unlimited

Event-based segments

i

Create event-based segments without using Extellio analytics.
–
–
✔

Survey functionality

Survey languages

i

Most languages are supported out of the box Any language will be added upon request.
1
unlimited
unlimited

Survey templates

i

Survey template library with questions for different industries, situations and needs.
✔
✔
✔

Questionnaire logic

i

Build more precise surveys with advanced logic.
✔
✔
✔

Survey design

i

A number of ready-made design templates + custom design of color and font, including CSS.
templates
custom
custom

Survey version management

i

Keep track of survey updates and changes.
–
✔
✔

Users

No. of users

i

Can view and analyze data
unlimited
unlimited
unlimited

No. of advanced users

i

Can modify and set up data collection.
1
3
unlimited

Custom user permissions

i

Control permissions per data source (website)
–
–
✔

System

GDPR-safe

i

Data handling & storage in Sweden with solid agreements and practices in place.
✔
✔
✔

Language/country TLDs or subdirectories in website

i

Language versions on separate TLD/ subdirectories can be added to a website (data source).
✔
✔
✔

API

i

Raw data export via API
–
✔
✔

License price factor

i

Price is based on the chosen level of actions/month.
actions/month
actions/month
actions/month

Volume limit rules

i

Fixed volume will stop data collection at set level of actions/month. Variable volume will collect data above set level. Charge is based on actual volume collected.
fixed
variable
variable

Support & consultant services

Technical support

i

Via e-mail
✔
✔
✔

Personal onboarding

i

Training and data collection setup
add-on
add-on
add-on

Personal support/dedicated CSM

i

A personal analyst for, set-up, strategy, tech support, analysis support, etc.
add-on
add-on
add-on

Analyst reports

i

Extellio analysts prepare reports with analysis, data interpretation, analyst reports,, etc..
–
add-on
add-on

All features

Analytics

See full comparison
Features
Plan 1
Plan 2
Plan 3

Basic insights

i

Basic feature details
✔
✔
✔

Stockholm office

Gamla Brogatan 11

111 20 Stockholm

+46 (0)8 88 20 20

Malmö office

Djäknegatan 9

211 35 Malmö

+46 (0)40 44 10 10

Extellio International AB, Djäknegatan 9, 21135 Malmö, Sweden