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Articles

Data strategy

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Part 1: Crafting a strategy

More is not always better for data collection. A clear plan will give you better insights.

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Part 2: Choosing the right tools

Different data needs require different tools. Find the tool that best suits your needs.

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Part 3: Keeping it compliant

GDPR affects what data you can collect, but it's not necessarily as bad as it sounds.

Analysis

Extellio for web analysts - We give you meaningful and valuable insights that you can act

How to approach your data

Learn how you can analyze your website data and get actionable insights.

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Why user journeys matter

Improving the website becomes much easier when you think of visits like journeys.

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Which analysis tools do you need?

Learn which tool is best for you, or which to combine to get the data your need.

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How to measure engagement

There are many ways of measuring engagement on a website. Find the metrics that suits you the best.

Surveys

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10 secrets to crafting a great web survey

Creating surveys is a artform. Learn the dos and don'ts when creating your survey.

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Survey fatigue

There are some misconceptions regarding survey fatigue and if you should be using surveys.

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Find score and industry benchmarks

What is a find score, and how does comparing to industry benchmarks help you analysis?

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How many survey responses do you need?

It's easy to think more responses is always better, but it's not quite that simple.

Cookies and GDPR

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GDPR right now

Get the latest updates on GDPR and how it affects your data collection and website analysis.

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What is cookieless tracking?

If you want to track every visit to your website, you can use cookieless tracking.

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