Before we got to what the bounce rate means for your website, let's start with what the bounce rate even is. When a visitor bounces, it means that they only visited one page, but they also didn't interact with the page (for example, played a video or downloaded a file).  You can find the average bounce rate for your website in the analytics dashboard (unless you have removed that widget), but also in your visitor overview. You find the bounce rate for paths or specifics pages

One thing to know when analyzing the average time spent on your website or specific pages is that time spent on exit pages is not included in the analytics. All exit pages, including bounces, have 0 seconds visit duration time. However, it is possible to measure the time more accurately, and you can see how to do that below.  Before we get to how to measure more accurately, let’s look at how 0 seconds on exit pages affects your average time spent on pages. How the average tim