Analytics

Note: Analytics is currently in Beta and will be updated regularly as new improvements are released. If you notice differences between the figures in the new Analytics and your previous data, it’s because the day of a visit is now based on when the visit started, rather than when it ended.  For example, if a visitor comes to your website at 11:05 PM on March 10 and leaves at 12:05 AM on March 11, that visit will now be counted on March 10, the day the session began. Here is

First begin by logging onto your Google Ads account…  For each conversion you’d like to add…  Next configure your conversion…   1. If you want, you can choose to categorize your goal in Google Ads. This only affects your view in Google Ads. 2.  Name your conversion. Note that while this name is going to be used in Extellio analytics, it doesn’t have to match the goal name in Extellio analytics. 3. Decide how you value your conversion. This does not affect your  goal in Extell

You should exclude internal traffic from your website analytics because it can skew your data, making it difficult to accurately measure your website's performance and user behavior. For example, those working with the website might spend a lot of time on it, and can therefore increase the average visit time.  You find you settings for excluding IP addresses under "Data sources/Analytics". In the sidebar menu you select "Settings/Tracking".  Enter the IP addresses you want to

What is a parameter?  URL parameters are a powerful tool for website owners, allowing them to add additional information to URLs that can be used for tracking, analytics, and other purposes. If you're also using a CRM or CMS to track content interaction it might add parameters to track interactions with content or buttons.  The parameters will look like this in the analytics. If you want to remove parameters from your analytics, you can exclude them. Only the parameter will b

If you have analytics via Extellio, you can check for broken links on your website. This is especially helpful for websites with many links, but also if you have updated pages or URLs and want to make sure there are no mistakes.  There are two options for broken links: Scan now with a manual scan, and scan automatically every week or every month. First of all, you find broken links under Data sources/Analytics/Broken links. Manual scan If you want a single scan, click on the

Finding out what your visitors searched to get to your website can help you improve your marketing efforts, SEO strategies and usability. Are you using the same terminology as your users? Are they landing on the appropriate pages for their search terms? What information is interesting to your users? Which keywords are converting, and which aren’t? Which keywords are trending right now? are among the many questions you can answer by connecting your Google Search Console. First

What is a campaign link?  Campaign data is traditionally tracked through URL parameters. In marketing, these are called campaign parameters, or tags. A standard link may look like this: https://www.example.com The same link, with campaign parameters, may look like this: https://www.example.com ?mtm_campaign=thebestcampaign The question mark (?) indicates the beginning of the URL parameter, followed by the definition of the parameter. Defining means stating what the paramet

Here’s where you find your segments…  … and here’s where you create an segment!  Here is some useful segments and how to create them!  Visit types New visitors are visitors who are visiting the website for the first time or the first time with a new device. Segmenting new visitors can reveal navigation and usability issues, and help focus marketing efforts. Good questions to ask: What pages are they landing on? How many page interactions do they have? How did they get to your

When you enable analytics for a website it will automatically track all page views within the configured URLs. But if you want to know more about what your users do on your web you need to send additional data to Extellio as a custom event. An event is basically built with four bricks, out of which only two are required:   Category (Required) - This describes the type of event you want to track, e.g Clicks, Element visibility or Videos.  Action (Required) - This defines the

Metric Explanation Actions The number of interactions with the website, for example viewing more pages, clicking on links, and using the internal search engine. Actions per visit The average number of actions per visit. Average DOM completion time The average time in seconds for the browser to load media and execute any Javascript listening for the DOMContentLoaded event, after page is loaded and visitors can interact with it. Average DOM processing time The average time in s

If your website changes views without changing the URL, you need to track the page view manually to see it in your analytics.  You do so by telling Extellio whenever the URL and page title changes. You use the methods setCustomUrl and setDocumentTitle:  extellio_actions.push(['setCustomUrl', '/nameofpage’]); extellio_actions.push(['setDocumentTitle', 'My New Title']); extellio_actions.push(['trackPageView']);

Are your visitors watching your videos? Which types of visitors are watching your videos? Where are they watching it from? How long are they engaging with the videos? How well are your videos converting to sales? The Media analytics feature lets you find the answer and help you make better decisions to reach your goals from your content.   Tracking Youtube videos  Media Analytics use the Youtube iFrame API. To track your Youtube videos, you need to enable the API by adding th

Have you ever wondered what a specific user was doing on your website? Perhaps you saw a response in the survey that made you want to see exactly what they did during that session? Finding specific user journeys have never been easier with the visit log!  Note that the visit log doesn't refresh automatically, but you can reload the page to see your latest visits in real time.  You find the visit log under "Visitors" in the left side menu under analytics.    You can click Next

Have you ever checked your website analytics only to discover that your visit was logged from a completely different city? Or received a weather alert for a city where you've never even set foot? That’s because of how visitor geolocation is done. To determine the location of a visitor, Extellio’s analytics and other websites analyze the user’s IP address. There is no direct mapping between IP addresses and physical locations. Instead, we have to rely on geolocation databases

Before we get to how to measure engagement, let's start by defining engagement on your website. The goal for most websites is to get the visitors to engage with the content, usually by reading articles or clicking on links. An engaged visitor stays longer and interact more with the website.  There are a few different signs that your visitors are engaged with the content, and here are some of the metrics you can use: bounce rate, exits, time spent, page views, returning visito

If you have made direct comparisons between your data in Extellio's new analytics (Beta) and our old analytics (Matomo), you may have noticed that there are some minor differences. All data is still collected via Matomo, but as it goes through our database, we are calculating some of the numbers differently from Matomo. Here's the full list. Visit time Matomo doesn't (automatically) track the time spent on exit pages. The default time is 0 sec. In the Extellio analytics, all

The internal search is your visitor’s telling you what they’re looking for, in their own words. It contains valuable insights about what your visitor’s are looking for, how they’re using your search function and how you can improve your site’s navigation and content. Poorly functioning internal searches is a source to user frustration and can lead to missed revenue, pre-mature exits and bad user experiences. Here you find your site search reports… An overview of your individu

With Extellio's Tag Manager Beta, you can streamline and consolidate your advanced tracking and marketing pixels, also referred to as snippets or tags. Tags are pieces of code that are inserted into your website to track user interactions and collect marketing data. A tag manager simplifies the process of adding, editing and removing tags without requiring you to edit code on your website manually. It saves time and resources for website owners and helps to ensure tags are im

Extractions are good for when you want to use custom dimensions through the URL or if you don't want to add code to your website.  If you want to learn more about custom dimensions, check out the " How to create custom dimensions " guide! There is three different ways to automatically extract custom dimension data:  Extract from the Page URL  Extract from the Page Title Extract from the URL Parameter Extraction from the Page URL and Page Title requires some knowledge about Re

The SEO web vitals feature fetches data from Google PageSpeed insights. It measures how long it takes before any content is shown to visitors when they land on the page, how long it takes for the first action to perform, how long before the largest content is fully loaded, and the visual stability on your page. It also calculates a measurable score and gives an indication of how well your pages are performing.    How to set it up  The SEO web vitals feature collects all the d