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How to automatically tag free-text answers
Start by clicking the pen icon to the right beneath free-text answers. If you do not have any previous tags, you will need to create new ones. You can do this manually, or use "AI tag suggestions". If you have existing tags, you can use them as examples when creating new ones. You create suggestions by clicking "Generate suggestions". In the next step, you will be able to choose which tags to save. Next, select the tags you want to create. The number of occurrences for each


Turn user actions into insights with events
Let's start with what an event is In simple terms, an event is just something a user does that can be measured. It could be clicking a button, opening a menu or using a product filter - any action you care about tracking. Instead of only knowing that someone visited a page, events help you understand what they actually did while they were there. That extra layer of detail makes it much easier to see how people are using your website and where things are working (or not). Wha
Add E-commerce
To measure Ecommerce performance in Extellio, you need to add tracking to the key moments of your customer’s purchase journey. By placing Extellio’s JavaScript tracking snippets on your product pages, cart, and checkout confirmation page, you can send product, basket, and order data to Extellio and gain visibility into how users browse, add items, and complete purchases. For a complete Ecommerce tracking setup in Extellio, the following event types should be implemented: Prod
Export API
You can access the API over HTTP using a POST request. The query language used is GraphQL which returns JSON formatted data. The API can be found here: https://api.extellio.com/graphql Authentication All requests to the API need to be authenticated. This is done with a key in the “Authorization” header. If you don’t have a key, you need to contact Extellio to obtain one. The header value should be formatted as a bearer token. Authorization: Bearer <key> This is only an
Introduction to the new analytics
Note: Analytics is currently in Beta and will be updated regularly as new improvements are released. If you notice differences between the figures in the new Analytics and your previous data, it’s because the day of a visit is now based on when the visit started, rather than when it ended. For example, if a visitor comes to your website at 11:05 PM on March 10 and leaves at 12:05 AM on March 11, that visit will now be counted on March 10, the day the session began. Here is
How to export data from Extellio
Learn how to export data for each of the Extellio products. Analytics To export analytics data, hover in the bottom left corner of the chart, and then select the export icon. You will now get some options. Select the best options for you, and export. Before you start exporting your data, remember that the date filter determine which data is downloaded. Select a date range that covers all the data you want to export. You are not able to include any other segments in the expor
Statistically significant changes
When analyzing your data, it can be easy to use words such as "significant difference", but in statistics, "significant difference" means more than just a big change from the previous period. In this article, we'll go through what statistical significance is, and when to test the significance. What is statistical significance? For any statistical data, there is a margin of error. In other words, your data will never be exact (unless you can test the entire population) but an
Which KPI scores are good? And how are they calculated?
KPIs, Key Performance Indicators, are measurements of the user experience on your website, but they can also be used to evaluate changes you've made to your website. We offer three KPIs for our surveys: Find score , Ratings , and NPS . The KPIs differ from the other questions in your survey as the results are calculated and presented as scores. In this article, we'll go through how they are calculated and what scores are good. Find score The find score is a measurement of th
How to analyze user journeys
One of the strengths of combining the Extellio products is that you are able to not only analyze parts of a user journey, but the full user journey. By using surveys, you can learn who the visitors are, what they want to do on the website, and how they experiences your website. From analytics, you can learn how your visitors found your website, which pages they entered on, where they exited, how they navigated, and if they converted on goals such as downloading a file or plac
How to turn on multi-factor authentication (MFA)
Multi-factor authentication requires users to input a verification code at each login. The verification code will be sent to your phone, making it difficult for anyone not authorized to access your account. 1. Go to user settings, by hovering over the account name in the top right corner. 2. If you haven't added a phone number to your account, you will now be asked to do so. 3. Enter your phone number. It's important that you can receive text messages. 4. Next, enable SM
Does it matter how your survey looks?
You have a lot of options when you create a survey at Extellio. Not only can you choose between different question categories (such as single-choice or text answer), you can also adapt the design of the survey, for example to make it match you graphic profile. In this article, we'll go through the design changes you can make and show how to use the settings, as well as discuss how different options can affect how your respondents perceive your survey, and therefore, how they
Which date settings to use for automatic reports
When creating, or editing, automatic reports, you have the same options for the date range as you do when you look at your data under "Browse results". However, for the automatic reports, you also need to consider the delivery settings as they will influence how the date range for the report is interpreted by the system. Let's start with the delivery settings. Delivery settings For the delivery, you select a frequency (daily, weekly, monthly, quarterly, yearly). Then, you s
How to prevent a high drop-off rate for your survey
When collecting survey data, you can either only collect the submitted answers (as in when the respondents have answered all required questions and successfully submitted the survey) or you can collect all the answers given, even if the respondents leave without submitting their survey responses first. At Extellio, we do the latter. The benefit of collecting all surveys answers is that you will end up with more data. However, that means that not all respondents will have answ
How to read and analyze heatmaps
Heatmaps are a good visual tool for analyzing your website and how the visitors interact with it. You can use it for evaluating if the visitors engage with the content, how they navigate, and if there are differences in behavior across devices. In this article, we’ll go through the three types of maps and how to interpret the information. This will not only help you understand the heatmaps you already have, but also help you understand what you can use heatmaps for moving for
When is the data different from the previous period?
If you are new to statistics, it's easy to exaggerate changes in your data. There are some things that need to be taking into consideration when comparing two time periods, or two sets of data. The number of responses (base) and how big the change is. As a general rule, if you have good bases of fairly equal size, you can consider a difference of 3 percentage points a change. Smaller differences than 3 percentage points are likely to be within the margin of error. However, th
An introduction to analysis
It can be a bit difficult to know where to start when analyzing your data. We have several articles about how to analyze, what scores are good, when the data differs from the previous period, and so on. However, even with that knowledge, you still may not know where to start. Here is a suggestion. A step-by-step to analyzing your data Get to know your data. Look at the charts and categorize the comments. This will make the analysis easier. And take your time. Read the result
How do the industry benchmarks work?
One of the benefits of using Extellio for your surveys is that we offer industry benchmarks. When looking at your data, you can choose to compare the results of your KPIs to the industry benchmark. The industry benchmark is a three-year average of all surveys connected to that particular industry. As the benchmarks contain three years of data, they change very slowly. We also have the industry "Global" which contains all surveys from the past three years. You can compare to "
How to interpret bounce rate
Before we got to what the bounce rate means for your website, let's start with what the bounce rate even is. When a visitor bounces, it means that they only visited one page, but they also didn't interact with the page (for example, played a video or downloaded a file). You can find the average bounce rate for your website in the analytics dashboard (unless you have removed that widget), but also in your visitor overview. You find the bounce rate for paths or specifics pages
Tips when categorizing text answers
Open-ended questions are the best way to gain new knowledge from your respondents as they can write whatever they want instead of picking from a set list of options. For that reason, open-ended questions are great for follow-ups such as "Other ..." or when you want opinions and suggestions. Despite the benefits, open-ended questions should be used sparingly in web surveys as they require more of your respondents' time and when overused can cause them to leave the survey halfw
Bounce, exits, and average visit time
One thing to know when analyzing the average time spent on your website or specific pages is that time spent on exit pages is not included in the analytics. All exit pages, including bounces, have 0 seconds visit duration time. However, it is possible to measure the time more accurately, and you can see how to do that below. Before we get to how to measure more accurately, let’s look at how 0 seconds on exit pages affects your average time spent on pages. How the average tim
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