Dobsom
Turning insights into increased sales and improved metrics.
Background
Dobsom, a long-standing Swedish activewear brand, aimed to enhance their digital experience and better align with the needs of their customers. By using the Extellio insights platform, Dobsom took a data-informed approach to improve engagement, usability, and online performance.
The Challenge
Although Dobsom had a strong product range and loyal customers, their website performance didn’t fully match their ambitions. Metrics like conversion rate, user activity, and on-site engagement were too low, suggesting there was room to optimize the user experience and better support the customer journey.
Here’s how the site looked before:
The Approach
Using the Extellio platform, Dobsom gathered insights into visitor behaviour and site performance. The data highlighted areas where customers were dropping off or struggling to find what they needed.
With these insights, Dobsom modified their website, focusing on:
- Streamlined navigation and improved product discovery
- Enhanced search functionality
- Clearer product content and improved layout
This is what the updated page looked like
Results
Since the new website launched in early 2024, Dobsom has seen clear improvements across key performance metrics:
Business Impact
- Conversion rate increased by 10%
- Average order value rose by 12%
User Engagement
- Average time on site increased by 96%
- Actions per visit went up by 76%
- Search usage increased by 233%
Conclusion
Dobsom’s use of the Extellio platform empowered them to make informed, customer-centric decisions — and the results speak for themselves. This highlights how combining the right tools with internal initiative and targeted improvements can lead to meaningful, measurable impact.
