Why use surveys?

The answer is simple. Without a survey, you can’t know how people truly experience your website. You’ll also know very little, if anything, about who they really are.

Some of what surveys can tell you (and which you’ll never know with web analytics):

Visitor intent
Visitor satisfaction
Visitor success rate
Visitors' thoughts, feelings, frustrations
Clear problem areas on your website

Surveys can not only tell you exactly what your visitors are looking for, but also if they’re not able to find it. You’ll discover what needs improvement and what doesn’t.

Surveys combined with web analytics are a powerful combination for evaluating user experience

When you combine surveys and website analytics, you can focus on the visitors that matter to you. 

Filter your analytics data through a survey segment. For example, look solely at visitors that intended to buy something. What paths did they take? Did they end up on the correct web pages?

Filter your survey data through an analytics segment. For example, look at everyone that completed an event. How satisfied were they with their visit? What did they struggle with?

Without surveys, you won’t know anything about your users except how they act.
Without analytics, you won’t know anything about users' behavior.
With both surveys and analytics, you can get a clear image of who your users are, how they act, and what they think of their experience.

Why use surveys?

Different types of surveys on Extellio

General survey

Targeted survey

Feedback button

Try one of our surveys

There's a range of survey styles

It's easy to get started

Choose from templates or get your own analyst

Surveys combined with web analytics are a powerful combination for evaluating user experience