Better insights - better website

Our mission is to give you meaningful and valuable insights that you can act on with confidence to improve your web performance.


  • Make sense of your analytics data with surveys and heatmaps.
  • Enrich your survey data with analytics. 
  • Segment your heatmaps & recordings with surveys and analytics.


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It's free for as long as you'd like

Evaluate specific pages with a combination of analytics and surveys

If you want to evaluate a specific section of your website, say for example Careers, you can create a segment of all survey respondents that visited the Career section during their visit.

You'll get their KPIs, thoughts, and feelings and be able to compare the results with segments that visited other sections or compare them to all.

Segment your analytics data for user groups

With the help of data from a web survey you can create an endless number of segments. You can then look at these segments in you analytics to answer specific research questions like:

  • What do the user journeys look like for everyone that succeeded with their visit?
  • What are the people that didn't succeed saying in their comments? Can you find patterns in their visits? Look at session recordings as well to really know what their visits were like. 
  • Which pages do potential customers visit and what actions do they perform? 

Create multidimensional funnels

Create funnels of a combination of survey and analytics data. Here's a simple example:

  1. Looking for products
  2. Made a purchase
  3. Feel that they succeeded 

Research conversions

Look at the survey responses for the ones that dont convert but say that was their goal. See which pages they visited, look at their session recordings, read their comments to find out where they got stuck on the way.

Compare yourself to your peers

In your industry, are you better than average? Compare yourself to an average of your industry. The index is available for our standard measurements - success rate, satisfaction, and Net Promoter Score.

Extellio is compliant and future proof

You have full control over privacy settings. All data is stored in Europe, without US affiliations.
Your data is yours - we won't use it in any way.


General Data Privacy Regulation
 Personal Data Protection Bill
California Consumer Privacy Act
 Privacy Bill Initiative
br-1 Brazilian General Data Privacy Law
 New Zealand Privacy Bill



More about compliance

Take a look at our products

There is no magic, just a good platform that helps you succeed. It has everything you need to deepen your analysis and user understanding. 

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