The KPIs you need
The right KPIs are essential when managing a website. They let you monitor, analyse, and improve continuously - and get your stakeholders on the same page.
With Extellio you'll have KPIs per target group, including about their source, behaviour, intents, experience encountered problems, conversions, and perceived success.
Know what to focus on
When you manage a website, everyone has an opinion. To be able to say "this is what the data says" is a great relief. With Extellio you'll get the data points you need to cut through the storm of opinions and feelings that always comes with being a website manager.
Get stakeholders on board
Rely on easily explainable facts when you present your priorities to stakeholders. With Extellio it's easier to get everyone to agree on what needs to be done. It works much better than gut feeling.
Optimise user journeys, not the website
With Extellio you'll understand each target group's journey individually. Once you understand the needs, behaviour, problems, and potential for each group, you'll know how to improve.
Get to know your users
It's time to turn those faceless numbers into real people! Who are your visitors and what are the aims of their visits? A basic web survey will tell you a lot that you can't see in traditional analytics. The best thing is that you can use it to collect metadata about your visitors and use it to segment your analytics.
Compare yourself to your peers
Are you better than average? Compare your KPIs to the industry average.
