Find score and industry benchmarks
One of the many advantages with an Extellio survey is that we offer benchmarks for our KPIs (Key Performance Indicators), such as our find score. The benchmarks allow you to not only compare your score to the grading scale (what scores are approved, good, and very good) but also to compare your scores to your industry. However, before we get to why that is an advantage, there’s another question we need to answer.
Compare your score to similar websites
Although we have a grading scale for find scores, we also offer industry benchmarks. The industries are based on what kind of information is available and how the visitors use the websites, to compare websites with similar traits. That way, you can compare your find score to the average for websites similar to your own.
The industry benchmark is an indication of what your score is likely to be, but also what score you’d want to beat. Here are some of the industry benchmarks for 2022:
Understand your find score
The find score is a summary of the website as a whole, but there are always differences within the site, depending on who the visitors are and what they want to do. Once you have your score, especially if it is below approved and the industry, you want to start investigating why. You can cross-tabulate your find question with the role and purpose questions, to get a find score for each role and purpose. That way, you’ll know which roles are struggling and also what information they struggle to find or what they struggle to do. To further increase your understanding of the problem areas on your website, you should also read the text answers.
When you understand your find score, you also understand what parts of the website need improving, and which you should prioritize first.
