First begin by logging onto your Google Ads account…  For each conversion you’d like to add…  Next configure your conversion…   1. If you want, you can choose to categorize your goal in Google Ads. This only affects your view in Google Ads. 2.  Name your conversion. Note that while this name is going to be used in Extellio analytics, it doesn’t have to match the goal name in Extellio analytics. 3. Decide how you value your conversion. This does not affect your  goal in Extell

What is a parameter?  URL parameters are a powerful tool for website owners, allowing them to add additional information to URLs that can be used for tracking, analytics, and other purposes. If you're also using a CRM or CMS to track content interaction it might add parameters to track interactions with content or buttons.  The parameters will look like this in the analytics. If you want to remove parameters from your analytics, you can exclude them. Only the parameter will b

Are your visitors watching your videos? Which types of visitors are watching your videos? Where are they watching it from? How long are they engaging with the videos? How well are your videos converting to sales? The Media analytics feature lets you find the answer and help you make better decisions to reach your goals from your content.   Tracking Youtube videos  Media Analytics use the Youtube iFrame API. To track your Youtube videos, you need to enable the API by adding th

With Extellio's Tag Manager Beta, you can streamline and consolidate your advanced tracking and marketing pixels, also referred to as snippets or tags. Tags are pieces of code that are inserted into your website to track user interactions and collect marketing data. A tag manager simplifies the process of adding, editing and removing tags without requiring you to edit code on your website manually. It saves time and resources for website owners and helps to ensure tags are im