One of the benefits of using Extellio for your surveys is that we offer industry benchmarks. When looking at your data, you can choose to compare the results of your KPIs to the industry benchmark. The industry benchmark is a three-year average of all surveys connected to that particular industry. As the benchmarks contain three years of data, they change very slowly. We also have the industry "Global" which contains all surveys from the past three years. You can compare to "

When you create a general survey, you have the option to select an industry. But why should you? First of all, when you select an industry, you also select a survey template. We not only offer a general survey template, but also industry specific templates. Some questions are more relevant for some industries, and therefore only included in those templates.  If your website serves several purposes, perhaps you manufacture something but your website is also a corporate website