How Extellio's data differ from Matomo

If you have made direct comparisons between your data in Extellio's new analytics (Beta) and our old analytics (Matomo), you may have noticed that there are some minor differences. All data is still collected via Matomo, but as it goes through our database, we are calculating some of the numbers differently from Matomo. Here's the full list.

Visit time

Matomo doesn't (automatically) track the time spent on exit pages. The default time is 0 sec. In the Extellio analytics, all visit times of 0 sec have been excluded, which makes our average visit times higher than in Matomo.

You can implement a heartbeat timer feature via JavaScript to measure the time on exit pages too.

Visits per day

Matomo counts visits per day as all visits that ended that day. We define it as all visits that started that day. Your visit counts will therefore differ slightly between Legacy and Beta. 

Page views

Unlike Matomo, we ignore all query parameters and only look at the path. Our grouping of page URLs is therefore a bit wider compared to Matomo, and can result in more page views in some instances.

However, the total number of page views is the same.

Average page load time

This should be a sum of all the other loading times that you can find under "Performance", however, this is not the case in Matomo. We have sent a bug report to Matomo regarding this. We calculate the average page load time according to the definition given by Matomo.