One of the main advantages of our surveys it that they can help you to identify problem areas on your website, and you can use that information to improve the user experience. There are two main ways to identify problem areas: cross-tabulations and text answers. Cross-tabulations We offer cross-tabulations in our platform, which means that you compare the relationship between two questions. However, you can only compare your question of choice with one of your KPI questions (

When you create a general survey, you have the option to select an industry. But why should you? First of all, when you select an industry, you also select a survey template. We not only offer a general survey template, but also industry specific templates. Some questions are more relevant for some industries, and therefore only included in those templates.  If your website serves several purposes, perhaps you manufacture something but your website is also a corporate website

Before we get to how to reduce the number of questions in a strategic way, let's start with how many questions you should have. Unfortunately, there isn't a magical number we can give you, but we recommend that you stay below 10 main questions for a general survey (as in not including follow-up questions such as "Please specify 'Other purpose'"), fewer for a targeted survey (depends a bit on how you use it) and no more than 3 questions in a feedback survey.  Including more qu

When you are new to analytics, and perhaps even data analysis is general, the sheer amount of analytics data can be a bit overwhelming. We have several specific articles, for example about analyzing the bounce rate and the time spent on pages, how to track engagement, and so on. These are great when you want to delve deeper, but for now, let's look at the more basic information.  To start with, your analytics data can be split into two categories: data about your visitors, a

First of all, is the date offset something you are going to need? Probably not. It has been developed for a specific purpose and is generally not relevant for most of our customers, but in some instances, it is.  Let's start with explaining how the date offset works and then look at some potential use cases. How does the date offset work? The date offset does not affect the data in the automatic report. If you have selected the report date range "Last 30 days", the report tha

As much as you may want to measure everything, it's not always possible. Budget limitations may come in the way and force you to prioritize. However, if you're new to analyzing websites or using services such as Extellio, you may not know what is most important to measure for your needs.  In this article, we'll explain the Extellio offerings, what insights they will give you, and some examples of how they can be used. The three product categories At Extellio, we offer UX-surv

The script that runs on your website uses all settings you can do in our platform to decide how to behave and what data to collect. If you want to collect data in an environment where its not possible to run our script directly, for example a native mobile app or a desktop application you can use our API to get these settings and use it in your own code. The API endpoint is the same as your script but instead of a ".min.js" ending you use the /data/<key> format. The response

Depending on what you want to know and how you want to know it, some survey types will suit your needs better than others. That is why we offer three different survey types: General surveys , Targeted surveys , and Feedback . Although they share many similarities, there are important differences. In this article, we will be focusing on the questions and the distribution. General surveys Let's start with general surveys. This is the survey type our customers use the most, and

When you record a session or sample a heatmap Extellio may record user-sensitive data with is displayed on your website. To avoid recording personal data you can mask elements from being recorded by adding the data-matomo-mask attribute around the element in the website’s code. You can mask individual elements like this:  <span data-matomo-mask>Firstname lastname</span> or you can mask a set of elements <div data-matomo-mask><p> <span>Firstname</span><span>Lastname</span> </p

After your survey has been running for a while, you may want to update it. Maybe there are some questions that could be phrased better, or maybe you no longer need a question, or you want to add new questions. This is the time when you need to decide if you should make the changes to your current survey, or if you should create a new version of your survey. Which is better depends on the changes you are planning to make. What is a survey version? Before we get to the comparis

Surveys are a great method for learning more about your visitors and how they experience your website, but will interrupting your visitors with a survey annoy them? To start with, the interruption is a useful tool to increase the participation. Your visitors are not going to seek out a survey, and by interrupting them with e.g. a pop-up, they are much more likely to participate. The key is when to interrupt them. If you interrupt them too quickly, you are asking about an exp

There are a lot of questions you can have about survey responses. Are you receiving enough? Do you need more? Are you receiving fewer than expected? Or do you even have too much data? The short answer to all those questions is "It depends", but even so, we have done our best to answer them below. How many responses do you need? Well, that depends on how you are going to use the data. If you're mainly interested in getting a general feel for the user experience of the website,

One of the benefits, and there are several, of an Extellio survey is that you can recruit a client panel. The panel is an excellent resource, especially for planning and evaluating changes on the website. In this article, we'll go through all you need to know about the client panel. What is a client panel? A client panel is a group of people that you can use when you need a focus group of some sort. Maybe you are planning to change the structure of your website and want to as

When you use one of Extellio's standard rating questions, there's a lot happening "behind the scenes". In this article, we'll explain the rating question and why they are presented the way they are.  How are the rating questions calculated? The standard rating questions are all on a scale of 1 to 5, but they are presented with words in the surveys. Instead of asking "How would you rate our navigation on a scale from 1 to 5?" we ask "How would you rate our navigation?" with 5

The survey is embedded by the Extellio script that runs on the website. It will be placed in the container or element specified so you're in control of where it will be shown.  Depending on how your website is built, the process of creating the container or element can differ a bit. In some web builders you can drag and drop elements, in others, you have to create the container or element yourself by writing HTML. The easiest way to do it with HTML is to create a new <div> ta

The trigger time is more than a survey setting. It will also affect how the respondents answer your survey, as the trigger time determines when during the visit you ask your questions. If you ask the questions at the beginning of the visit, the visitors will not have had enough time to do what they wanted, and are therefore unsure about the website and their experience, but you will also get a lower find score. If you ask too late, the successful visitors will already have le

All settings related to starting and stopping a survey is found under the publication settings in the survey editor.  Start by going to "Manage surveys" and select the survey you want to edit. Then, go the "Publish". The first two settings are "Start" and "End".  The survey needs a start date to go live, but the survey only needs an end date if you want to pause or stop it. Click on the date box and select the date and time you want. Since you schedule both start and end, you

One benefit of Extellio surveys is that you can add translations to a survey, which will be connected and grouped with the main survey. Since these surveys are grouped together, you will also be able to view data for both the main survey and the translation in the same charts - either as the same segment or as one segment per survey/translation. However, there are limitations with the translations, and they are therefore not suitable in all instances. Let's first look at the

When viewing your survey data, you can choose between different chart types. The default chart type for most single and multiple choice questions is the bar chart. For KPI questions, the default is a pie chart displaying the score in the center. Let's look at the different chart types and see when you should use which. Before we start, you find the different options in the bottom left corner under each chart.  Bar charts As mentioned, bar charts is the default for most questi

Survey versions enables you to make big changes to your survey without losing data in your trend charts, and you will also be able to keep track of the changes you have made. This article will explain how to create new versions. If you want to learn more about when to create a new version, or what a survey version even is, you can check out this article . To create new survey versions, you go to the survey list.  Find the survey you want to edit, click on the three dots and s