It can be a bit difficult to know where to start when analyzing your data. We have several articles about how to analyze, what scores are good, when the data differs from the previous period, and so on. However, even with that knowledge, you still may not know where to start. Here is a suggestion. A step-by-step to analyzing your data Get to know your data. Look at the charts and categorize the comments. This will make the analysis easier. And take your time. Read the results

One of the benefits of using Extellio for your surveys is that we offer industry benchmarks. When looking at your data, you can choose to compare the results of your KPIs to the industry benchmark. The industry benchmark is a three-year average of all surveys connected to that particular industry. As the benchmarks contain three years of data, they change very slowly. We also have the industry "Global" which contains all surveys from the past three years. You can compare to "

Before we got to what the bounce rate means for your website, let's start with what the bounce rate even is. When a visitor bounces, it means that they only visited one page, but they also didn't interact with the page (for example, played a video or downloaded a file). You can find the average bounce rate for your website in the analytics dashboard (unless you have removed that widget), but also in your visitor overview. You find the bounce rate for paths or specifics pages

One thing to know when analyzing the average time spent on your website or specific pages is that time spent on exit pages is not included in the analytics. All exit pages, including bounces, have 0 seconds visit duration time. However, it is possible to measure the time more accurately, and you can see how to do that below. Before we get to how to measure more accurately, let’s look at how 0 seconds on exit pages affects your average time spent on pages. How the average tim

To get the most out of your survey, you will need good questions. First, we'll go through general tips, and then we'll look at single and multiple choice questions and text answers individually. General tips Before you even start writing down questions, you need to decide What is the purpose of this survey?. This is important, because unless you know why you are asking questions and what you are going to use them for, you won't know which questions are relevant. Once you have

Automatic reports are a great way of sharing data with your colleagues. They can receive the report regularly and read it themselves, or you can use it for presentations to show how your website is performing. Regardless of how you use the reports, there's a bit more to creating them than just adding all the charts you have. Here are some tips on how to create good and useful automatic reports. Consider the recipients Depending on who the recipients of the report are, the co

One of the main advantages of our surveys it that they can help you to identify problem areas on your website, and you can use that information to improve the user experience. There are two main ways to identify problem areas: cross-tabulations and text answers. Cross-tabulations We offer cross-tabulations in our platform, which means that you compare the relationship between two questions. However, you can only compare your question of choice with one of your KPI questions (

When you create a general survey, you have the option to select an industry. But why should you? First of all, when you select an industry, you also select a survey template. We not only offer a general survey template, but also industry specific templates. Some questions are more relevant for some industries, and therefore only included in those templates. If your website serves several purposes, perhaps you manufacture something but your website is also a corporate website

Before we get to how to reduce the number of questions in a strategic way, let's start with how many questions you should have. Unfortunately, there isn't a magical number we can give you, but we recommend that you stay below 10 main questions for a general survey (as in not including follow-up questions such as "Please specify 'Other purpose'"), fewer for a targeted survey (depends a bit on how you use it) and no more than 3 questions in a feedback survey. Including more qu

When you are new to analytics, and perhaps even data analysis is general, the sheer amount of analytics data can be a bit overwhelming. We have several specific articles, for example about analyzing the bounce rate and the time spent on pages, how to track engagement, and so on. These are great when you want to delve deeper, but for now, let's look at the more basic information. To start with, your analytics data can be split into two categories: data about your visitors, an

First of all, is the date offset something you are going to need? Probably not. It has been developed for a specific purpose and is generally not relevant for most of our customers, but in some instances, it is. Let's start with explaining how the date offset works and then look at some potential use cases. How does the date offset work? The date offset does not affect the data in the automatic report. If you have selected the report date range "Last 30 days", the report tha

All settings related to starting and stopping a survey is found under the publication settings in the survey editor. Start by going to "Manage surveys" and select the survey you want to edit. Then, go the "Publish". The first two settings are "Start" and "End". The survey needs a start date to go live, but the survey only needs an end date if you want to pause or stop it. Click on the date box and select the date and time you want. Since you schedule both start and end, you

Depending on what you want to know and how you want to know it, some survey types will suit your needs better than others. That is why we offer three different survey types: General surveys, Targeted surveys, and Feedback. Although they share many similarities, there are important differences. In this article, we will be focusing on the questions and the distribution. General surveys Let's start with general surveys. This is the survey type our customers use the most, and we

When you use one of Extellio's standard rating questions, there's a lot happening "behind the scenes". In this article, we'll explain the rating question and why they are presented the way they are. How are the rating questions calculated? The standard rating questions are all on a scale of 1 to 5, but they are presented with words in the surveys. Instead of asking "How would you rate our navigation on a scale from 1 to 5?" we ask "How would you rate our navigation?" with 5

The survey is embedded by the Extellio script that runs on the website. It will be placed in the container or element specified so you're in control of where it will be shown. Depending on how your website is built, the process of creating the container or element can differ a bit. In some web builders you can drag and drop elements, in others, you have to create the container or element yourself by writing HTML. The easiest way to do it with HTML is to create a new <div> ta

The trigger time is more than a survey setting. It will also affect how the respondents answer your survey, as the trigger time determines when during the visit you ask your questions. If you ask the questions at the beginning of the visit, the visitors will not have had enough time to do what they wanted, and are therefore unsure about the website and their experience, but you will also get a lower find score. If you ask too late, the successful visitors will already have le

When you record a session or sample a heatmap Extellio may record user-sensitive data with is displayed on your website. To avoid recording personal data you can mask elements from being recorded by adding the data-matomo-mask attribute around the element in the website’s code. You can mask individual elements like this: <span data-matomo-mask>Firstname lastname</span> or you can mask a set of elements <div data-matomo-mask><p> <span>Firstname</span><span>Lastname</span> </p

One benefit of Extellio surveys is that you can add translations to a survey, which will be connected and grouped with the main survey. Since these surveys are grouped together, you will also be able to view data for both the main survey and the translation in the same charts - either as the same segment or as one segment per survey/translation. However, there are limitations with the translations, and they are therefore not suitable in all instances. Let's first look at the

After your survey has been running for a while, you may want to update it. Maybe there are some questions that could be phrased better, or maybe you no longer need a question, or you want to add new questions. This is the time when you need to decide if you should make the changes to your current survey, or if you should create a new version of your survey. Which is better depends on the changes you are planning to make. What is a survey version? Before we get to the comparis

When viewing your survey data, you can choose between different chart types. The default chart type for most single and multiple choice questions is the bar chart. For KPI questions, the default is a pie chart displaying the score in the center. Let's look at the different chart types and see when you should use which. Before we start, you find the different options in the bottom left corner under each chart. Bar charts As mentioned, bar charts is the default for most questi