You should exclude internal traffic from your website analytics because it can skew your data, making it difficult to accurately measure your website's performance and user behavior. For example, those working with the website might spend a lot of time on it, and can therefore increase the average visit time.  You find you settings for excluding IP addresses under "Data sources/Analytics". In the sidebar menu you select "Settings/Tracking".  Enter the IP addresses you want to

If you have analytics via Extellio, you can check for broken links on your website. This is especially helpful for websites with many links, but also if you have updated pages or URLs and want to make sure there are no mistakes.  There are two options for broken links: Scan now with a manual scan, and scan automatically every week or every month. First of all, you find broken links under Data sources/Analytics/Broken links. Manual scan If you want a single scan, click on the

Finding out what your visitors searched to get to your website can help you improve your marketing efforts, SEO strategies and usability. Are you using the same terminology as your users? Are they landing on the appropriate pages for their search terms? What information is interesting to your users? Which keywords are converting, and which aren’t? Which keywords are trending right now? are among the many questions you can answer by connecting your Google Search Console. First

What is a campaign link?  Campaign data is traditionally tracked through URL parameters. In marketing, these are called campaign parameters, or tags. A standard link may look like this: https://www.example.com The same link, with campaign parameters, may look like this: https://www.example.com ?mtm_campaign=thebestcampaign The question mark (?) indicates the beginning of the URL parameter, followed by the definition of the parameter. Defining means stating what the paramet

Here’s where you find your segments…  … and here’s where you create an segment!  Here is some useful segments and how to create them!  Visit types New visitors are visitors who are visiting the website for the first time or the first time with a new device. Segmenting new visitors can reveal navigation and usability issues, and help focus marketing efforts. Good questions to ask: What pages are they landing on? How many page interactions do they have? How did they get to your

Metric Explanation Actions The number of interactions with the website, for example viewing more pages, clicking on links, and using the internal search engine. Actions per visit The average number of actions per visit. Average DOM completion time The average time in seconds for the browser to load media and execute any Javascript listening for the DOMContentLoaded event, after page is loaded and visitors can interact with it. Average DOM processing time The average time in s

If your website changes views without changing the URL, you need to track the page view manually to see it in your analytics.  You do so by telling Extellio whenever the URL and page title changes. You use the methods setCustomUrl and setDocumentTitle:  extellio_actions.push(['setCustomUrl', '/nameofpage’]); extellio_actions.push(['setDocumentTitle', 'My New Title']); extellio_actions.push(['trackPageView']);

Have you ever wondered what a specific user was doing on your website? Perhaps you saw a response in the survey that made you want to see exactly what they did during that session? Finding specific user journeys have never been easier with the visit log!  Note that the visit log doesn't refresh automatically, but you can reload the page to see your latest visits in real time.  You find the visit log under "Visitors" in the left side menu under analytics.    You can click Next

Have you ever checked your website analytics only to discover that your visit was logged from a completely different city? Or received a weather alert for a city where you've never even set foot? That’s because of how visitor geolocation is done. To determine the location of a visitor, Extellio’s analytics and other websites analyze the user’s IP address. There is no direct mapping between IP addresses and physical locations. Instead, we have to rely on geolocation databases

Before we get to how to measure engagement, let's start by defining engagement on your website. The goal for most websites is to get the visitors to engage with the content, usually by reading articles or clicking on links. An engaged visitor stays longer and interact more with the website.  There are a few different signs that your visitors are engaged with the content, and here are some of the metrics you can use: bounce rate, exits, time spent, page views, returning visito