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How to create a new survey version
Survey versions enables you to make big changes to your survey without losing data in your trend charts, and you will also be able to keep track of the changes you have made. This article will explain how to create new versions. If you want to learn more about when to create a new version, or what a survey version even is, you can check out this article. To create new survey versions, you go to the survey list. Find the survey you want to edit, click on the three dots and se
What do the different question types for surveys mean?
We offer survey templates you can use when setting up a survey which automatically adds questions to your survey, but you may want to add more questions, or maybe you started with an empty survey. To add a question, you select the question type that suits that question. The custom question types you can choose from are: Single choice, Multiple choice, Text answer, Sentiment, Thumbs, Rating, and NPS. This article will explain all of them. Single choice A single choice question
Ready to use fonts for surveys
Static fonts A static font comes in pre-set styles, such as regular, bold, and italic. These styles are stored in separate font files. OpenSans Montserrat Lato Poppins Oswald Raleway Noto Sans Nunito PlayfairDisplay Merriweather Variable Fonts Variable fonts are fonts that can change their weight, width, slant, and other styles within a single font file, making them more customizable and flexible. Inter @font-face {font-family: 'Inter';font: ;src: url(https://static.exte
Should you interrupt visitors with a survey?
Surveys are a great method for learning more about your visitors and how they experience your website, but will interrupting your visitors with a survey annoy them? To start with, the interruption is a useful tool to increase the participation. Your visitors are not going to seek out a survey, and by interrupting them with e.g. a pop-up, they are much more likely to participate. The key is when to interrupt them. If you interrupt them too quickly, you are asking about an expe
How to cross-tabulate
If you want to compare two question, say look at how different roles rate the website or what the find score is for the different purposes, you can cross-tabulate. The cross-tabulation will give you two sets of information at the same time, and is good way to identify problem areas. In the example below, the role is cross-tabulated with the find score. Each of the dots represent the share of the role and its find score. "Member, teachers" are about 67% of the visitors and hav
How to structure your survey
When creating a survey, the structure of it matters. It will affect how the respondents perceive it and how they answer. In this article, we'll show the different setting options for structure that we offer, and also how they can affect your survey. You structure your survey under "Questions" also. The most obvious is the order of the questions. The order you have in the survey editor is the order you will have in your survey. The settings we will go through here are: Blocks
How to write advanced triggers for your surveys
Expressions In the publish settings of the survey you can write a logical expression that must evaluate to true for the survey to be shown. Values to be evaluated can be either a Number, String or Boolean. A number may be floating point or integer. Arrays or objects containing these types is also supported. The properties of an object can be accessed using the dot operator, and properties of an array by the in operator. Values Description 43, -1.234 Number "hello" String tr
How to flag personal data
Extellio has an automatic system for picking up potential personal information among the text answers, which is then manually handled. Any personal information such as names, phone numbers, email addresses, etc, is masked and replaced with e.g. . While the answers are being processed, you will not be able to see the flagged answers. Once we have approved or masked the personal data, you will see the answers. One thing to note is that the automatic system isn't 100% accurate.
Debug tool: How to read and use
The easiest way to troubleshoot your survey is to use the debug tool. To activate the tool, go to your website and then add /?extellio_debug=true at the end of the URL. A modal will now pop up at the bottom of the page. If the modal doesn't pop up, it's usually because the page or website is missing the Extellio script, or because your CSP prevents the debug modal. Read more about CSP here. Modal information The debug modal looks like this: Survey The first column in the debu
How many survey responses do you need?
There are a lot of questions you can have about survey responses. Are you receiving enough? Do you need more? Are you receiving fewer than expected? Or do you even have too much data? The short answer to all those questions is "It depends", but even so, we have done our best to answer them below. How many responses do you need? Well, that depends on how you are going to use the data. If you're mainly interested in getting a general feel for the user experience of the website,
All about the client panel
One of the benefits, and there are several, of an Extellio survey is that you can recruit a client panel. The panel is an excellent resource, especially for planning and evaluating changes on the website. In this article, we'll go through all you need to know about the client panel. What is a client panel? A client panel is a group of people that you can use when you need a focus group of some sort. Maybe you are planning to change the structure of your website and want to as
How to exclude internal visits in analytics
You should exclude internal traffic from your website analytics because it can skew your data, making it difficult to accurately measure your website's performance and user behavior. For example, those working with the website might spend a lot of time on it, and can therefore increase the average visit time. You find you settings for excluding IP addresses under "Data sources/Analytics". In the sidebar menu you select "Settings/Tracking". Enter the IP addresses you want to
How to exclude URL parameters from your analytics tracking
What is a parameter? URL parameters are a powerful tool for website owners, allowing them to add additional information to URLs that can be used for tracking, analytics, and other purposes. If you're also using a CRM or CMS to track content interaction it might add parameters to track interactions with content or buttons. The parameters will look like this in the analytics. If you want to remove parameters from your analytics, you can exclude them. Only the parameter will b
How to check for broken links
If you have analytics via Extellio, you can check for broken links on your website. This is especially helpful for websites with many links, but also if you have updated pages or URLs and want to make sure there are no mistakes. There are two options for broken links: Scan now with a manual scan, and scan automatically every week or every month. First of all, you find broken links under Data sources/Analytics/Broken links. Manual scan If you want a single scan, click on the
How to set up conversion import in Google Ads
First begin by logging onto your Google Ads account… For each conversion you’d like to add… Next configure your conversion… 1. If you want, you can choose to categorize your goal in Google Ads.This only affects your view in Google Ads. 2. Name your conversion. Note that while this name is going to be used in Extellio analytics, it doesn’t have to match the goal name in Extellio analytics. 3. Decide how you value your conversion. This does not affect your goal in Extellio
How to correct a heatmap when a page header isn't rendering correctly
If the web page has elements set to a 100% of the browser height or uses parallax scrolling, the heatmap might display incorrectly. The header may appear stretched across the entire heatmap, obscuring other parts of the web page. To fix it, you can set a maximum height on the element using CSS or JavaScript. For instance: .hero{ max-height: 1000px; } If you want to set this style only for heatmaps, you can prefix the selector with "html.matomoHeatmap": html.matomoHeatmap
How to import search engine keywords from Google to your analytics
Finding out what your visitors searched to get to your website can help you improve your marketing efforts, SEO strategies and usability. Are you using the same terminology as your users? Are they landing on the appropriate pages for their search terms? What information is interesting to your users? Which keywords are converting, and which aren’t? Which keywords are trending right now? are among the many questions you can answer by connecting your Google Search Console. First
How to force your sample to be tracked in heatmaps & session recordings
Sometimes you might want to force the screenshot on a heatmap to make sure it's correct, or you might want to check the configuration on your session recording. If your sample rate isn't 100% there is a risk your activities won't be recorded. To ensure your activities are included in the sample group you can append a URL parameter?pk_hsr_forcesample=1 to the page you're visiting. The page still needs to follow the target rules you configured in your heatmap or session recordi
How to track campaign links
What is a campaign link? Campaign data is traditionally tracked through URL parameters. In marketing, these are called campaign parameters, or tags. A standard link may look like this: https://www.example.com The same link, with campaign parameters, may look like this: https://www.example.com?mtm_campaign=thebestcampaign The question mark (?) indicates the beginning of the URL parameter, followed by the definition of the parameter. Defining means stating what the parameter
How to create and use analytics segments
Here’s where you find your segments… … and here’s where you create an segment! Here is some useful segments and how to create them! Visit types New visitors are visitors who are visiting the website for the first time or the first time with a new device. Segmenting new visitors can reveal navigation and usability issues, and help focus marketing efforts. Good questions to ask: What pages are they landing on? How many page interactions do they have? How did they get to your
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